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Mediama limits the environmental impact of communication aids

Submitted by World Forum Lille on February 3, 2009 - 18:04.
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About
Associated Group(s): 
Mediama
Location: 
france
Content
Summary: 

Aids and dyes from the communication sector induce pollution.
Mediama implemented some techniques that reduce such impacts.

Developing the business through innovative techniques.
Being competitive through creativity, reactivity and cost reduction.
Reducing the environmental costs related to printing and communication aids.

Implementation: 

Mediama has been selling communication aids since 1998. It has been designing and creating communication solutions since 2004.
The company can print on all aids thanks to a direct printing process, or via thermo-transfer, in partnership with many interior designers, drawing offices and designers.

A study has been carried out with suppliers about the use of biodegradable aids. The printing techniques enable the company to chose very light communication aids with a low basis weight. This is indeed an alternative to heavy tarpaulin sheets. The flagpoles used for banners are both resistant and very light, and limit the need for material when being manufactured.

The company’s main environmental commitment is related to the printing, as all inks are water-based and contain no solvent. The sorting out of all waste is systematically implemented in all departments of the company (manufacture, offices, logistics) by external providers.
Mediama was awarded the « Imprim’vert » label in 2007 (a label that is recognized by everyone in the sector) thanks to all processes carried out within the company.

It has implemented a significant profit-sharing bonus policy for every employee, and thus goes beyond its commercial success.

Social and Environmental Benefits: 

• Mediama only uses water-based inks and doesn’t use solvents.

• 100% of the sorted waste is transferred to recycling channels.

• Local jobs are created and employees get a profit-sharing bonus according to the results.

Results: 

• The corporate image is improved, and new public (local communities) and private customers are reached, there is an international expansion (UK).

• There is a high growth in activity (the turnover doubles every 2 years).

La Poste instructs 60,000 postmen in green driving

Submitted by World Forum Lille on December 22, 2008 - 17:32.
in
About
Associated Group(s): 
La Poste
Location: 
France
Content
Summary: 

42,000 vehicles are used everyday by La Poste to deliver the mail. 760 billion kilometers are covered every year, that is to say the equivalent to 60 trips around the world every day. La Poste is aware of the impacts from its industry on environment and has committed itself to a strategy on the reduction of greenhouse gases between 2006 and 2012, including a green drive scheme for the 60,000 postmen and postwomen inside the company.

¨Reducing by 15% the total CO2 emissions, of which 5% for the green drive scheme.
♦ Reducing by 3% the accidents during the same period thanks to green drive.
♦ The costs induced by all vehicles will be better controlled.

Implementation: 

A network of trainers was instructed in green drive.

8 postmen are then instructed every day during two 3h30 sessions.

The training module can be broken down as follows:
- Climate change and sustainable development
- Free-driving
- Green drive theory
- Green drive
- Comparative analysis of the results
- A certificate of completion and a guidebook are presented

All of the 60,000 postmen and postwomen will be instructed before the end of 2009.

Social and Environmental Benefits: 

♦ Reduction in CO2 emissions.

♦ Reduction in the number of accidents (8% less).

♦ The employees can experience green drive both at work and anywhere else ; there are positive, indirect effects on safety and environment.

Results: 

♦ The fuel bill is cheaper; there was a reduction in fuel consumption by 5,8% after 10,000 postmen and postwomen were instructed and 6 months later.
♦ The accident-related costs are reduced.
♦ La Poste’s corporate image has been improved (there has been more than 170 fallouts from the press, and these were 98% positive).

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