Clayrton uses water-based ink and recycled paper
| Region(s) | France |
|---|---|
| In domains | Energy Conservation, Retail Sector, Worker Friendly |
| Participants | Clayrton’s |
The products and accessories florists can choose between to wrap flowers have a very limited life cycle and are often made with harmful substances. Clayrton wanted to do something within their business on the issues climate change and resource depletion. In 2007, they embarked on an environmental audit and identified 3 areas of intervention:
- Creating harmony between the flowers’ life cycle and an ecological packaging
- Preserving the environment and its resources
- Reducing the use of harmful substances
A sustainable development approach has been implemented in association with Alliances pour la RSE, in partnership with the innovation cluster MAUD (Matériaux à Usage Domestique) ; an ecology engineer from the Chamber of Commerce and Industry Grand Lille worked with Clayrton’s.
The company implemented a printing, water-based ink process on biodegradable polypropylene. The technique must make the flowers’ wetness compatible with ink stability.
The company reduces its impact on the environment in the following ways:
♦ products: 100% kraft paper and tissue-papers comes from managed forests ; 100% chucks come from companies with an iso 9001 standard
♦ catalogues: 100% are printed on recycled paper with 100% water-based ink
♦ energy, transport: contract with EDF for 100% renewable energy ; the sales representatives drive eco-labeled vehicles ; 21% transport is rail transport ; 70% transport in France.
♦ pedagogy for the consumers: information provided on the labels.
Clayrton’s has been training drug addicts to be florists since 2003, in partnership with le Relais.
• Corporate brand; new business openings
• The employees are proud to belong to the company
- No document available
