On its Spanish site, Roquette has made bicycles available to the employees
| Region(s) | Spain |
|---|---|
| In domains | Food and Beverage Industry, Reduction of Greenhouse Gases |
| Participants | Roquette |
At Roquette’s Spanish site, located in the small town of Benifaio (25 km from Valencia), the construction of new buildings resulted in a lack of parking space. To remedy this spot problem, the management made bicycles available to its employees.
To free parking space during the works.
To create new habits among the employees, to be maintained once the construction is finished.
As the operation started, 113 people were contacted. Of these, 91 responded positively and got a bicycle. The only instructions were that they must be used during the construction work.
At the end, more than 50 % of the people concerned continue to use the bicycles for commutes inferior to 5 km.
This approach is perceived positively from the employees’ point of view as well as from that of the town inhabitants.
• Ecological and cheap solution to a parking problem
• Positive image of the company in its nearby ‘urban’ environment
• Less traffic jam
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