Leroy Merlin advises ecological products and solutions to its customers
| Region(s) | France |
|---|---|
| In domains | Concern for Health and Safety, Household Products |
| Participants | Leroy-Merlin |
Leroy Merlin is involved in sustainable development thanks to products and services preserving the environment. Customers who build or renovate their houses are conscious of what is at stake. They do care about energy and water consumptions, and use products promoting an uncontaminated house and a more ecological garden, rather than others.
Getting customers to be aware and to use alternative products respecting the environment.
In central purchasing departments, products teams first reference products that can be easily spotted thanks to the IDDEE signature (Initiatives for Sustainable Development and Energy Conservation). More than 4,000 products have already been referenced. They replace usual products by having a minor impact on the environment. Those products are categorized in 5 themes: energy saving, water saving, house clean-up, natural gardening or forest conservation.
Leroy Merlin improves the access to accurate information on the environmental aspects of house construction and renovation. On the brand’s website, there are 3 pages giving information about eco-friendly houses, natural gardening and passive houses. The 2007 “Construction and renovation guide” dedicates 24 pages to sustainable development through advice, products and good practices for an uncontaminated and comfortable house.
The recently opened Besançon shop (April 2008) shows its environmental involvement, from the parking lot to the product itself. Thanks to well-adapted signs, each involvement or action can be easily spotted by customers. From renewable energies to organic garden, the shop offers advice, information, specific products and prices to customers becoming more and more concerned about how to respect the environment.
• Mobilization and motivation of all teams for a project that is federative and loaded with meaning.
• Visibility and easier access to products and information: +1million catalogues in 2007, 1 million monthly visits on the website.
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