Auchan’s fish counter involved in a more sustainable trade
|In domains||Environmental Regeneration, Food and Beverage Industry|
According to the FAO (FAO), about 25% of the world’s fisheries are overexploited or depleted. Oceans have already lost 50% to 90% of the species most appreciated by consumers while world demand keeps growing.
In France, 70% of the sea products are sold in hyper and supermarkets. Auchan is one of the first retailers in the market with about 40 000t sold every year, that is to say 13,8% of the market shares.
Trying to change habits (according to its range of action) by implementing more sustainable supplying and consumption approaches.
The group took 8 concrete measures:
• Offering some species (sole, turbot, brill, winter flounder, lemon sole, dab...) bigger than what the european regulation prescribes in order to achieve or exceed the size required for breeding,
• Not marketing wild sea-bass caught during breeding periods (from December to march),
• Guaranteeing trout and salmon “branch” products, providing them with guarantees in terms of nutrition and respect of the animal and the environment;
• Promoting the consumption of sustainable productions like oysters or mussels, mainly produced on french coasts and respecting traditions as well as the sea environment;
• Promoting new species with a low ecological footprint (tilapia coming from Brazil for example), and that guarantees fair incomes to producers;
• Making customers aware and incitating them to buy sustainable products;
• Selling only fresh fish at the counters to ensure the best quality to consumers,
• Not selling red tuna any more, as The International Commission for the Conservation of Atlantic Tunas (ICCAT) has set an annual fishing quota of 29 500 tons (against scientific opinion which set the limit at a maximum of 15 000 tons).
• Auchan improved its turnover by 3.7%, whereas the average national market increased by 0%.
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